For a premium frozen yogurt startup Tenzing created the brand name and all of the design and marketing materials. Cone Kings entered a market that was in its infancy, where crazy toppings on dull frozen yogurt was the norm. Cone Kings positioned itself as a little luxury: made with the finest Italian ingredients and no nasties or unnatural additives. The extra dose of probiotics, calcium and low-fat contents made it "deliciously beneficial for your body". It came with the warning that you might never want to eat ice cream again.
Cone Kings Premium Frozen Yogurt
From brand name to packaging, positioning and advertising, Tenzing created all of the materials for premium frozen yogurt Cone Kings.