Vote For A New Balance
Ad campaign for the Dutch Green Party (GroenLinks).
Vote For A New Balance is the theme. And amazing how these ads are still relevant — after all these years we could easily run them again for any Green political party.
The images had to have a journalistic feel about them, but were actually shot specifically for this campaign. With the redlined additions superimposed over the images it's almost a general campaign about the necessity of voting and letting your voice be heard.
In Holland you still fill in your ballot with a red pencil, so we opted to make this the vehicle to carry the message throughout the campaign.
The real estate agent's sign in this picture says:
"For Sale" with the redlined text "Rented Out".