The Dutch word 'zin' in English means sense, desire, wanting to... and meaning. The perfect word to use as a name for a group of creative professionals who started this art collective in a derelict industrial estate in the north of Amsterdam. Under the ZIN umbrella, a diverse range of activities would take place. Part of the complex would be used as a photo studio and a sound proof music room, but also a shooting range and experimental kitchen were part of the setup. Anything could be possible, really. That's why ZIN needed strong but flexible branding.
The logo was constructed in such a way that it can be read horizontally and vertically.
A can of creativity.
Eau de parfum with turpentine scent and earthy tones of gesso and oil paint.
The shooting range at ZIN
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