The Dutch word 'zin' in English means sense, desire, wanting to... and meaning. The perfect word to use as a name for a group of creative professionals who started this art collective in a derelict industrial estate in the north of Amsterdam. Under the ZIN umbrella, a diverse range of activities would take place. Part of the complex would be used as a photo studio and a sound proof music room, but also a shooting range and experimental kitchen were part of the setup. Anything could be possible, really. That's why ZIN needed strong but flexible branding.
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/b69cf88cd45b28aba1d86066_rw_1920.jpg?h=05ef693c51987f1e401deec142ae4ac0)
The logo was constructed in such a way that it can be read horizontally and vertically.
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![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/a07c912b9cde78b6a147b68c_rw_1920.jpg?h=e8682c89d7751bf6f99c7a13cb7ed4cb)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/50c31cc2fc9dc94f189e84b8_rw_1920.jpg?h=bc153d6d9092b98c9bc8d48012623e26)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/bcbf7049707dd7d8edc3b84f_rw_1920.jpg?h=40f812b84a167ed0c0bf9c0eecc22a62)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/a0b7153170e97305e31638a5_rw_1920.jpg?h=0f84b570c8388e3901b949f901477e68)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/1035d892bd36e99dda6395c3_rw_1920.jpg?h=9d4c399bfb81be7bba16eb6568c3bf79)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/692feebefa51f89b46bbc179_rw_1920.jpg?h=809c0996b67f56ef3023fee4b1be4a26)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/38b9ada3c626472dfafaf1b7_rw_1920.jpg?h=e03158e2de797ac704577072142e1f3c)
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/c5b64f19c38b6df877d3a4e5_rw_1920.jpg?h=5e53d27dc8b51848f0b86beda89cb75f)
A can of creativity.
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/7570e5c168a45527b6e3c512_rw_1920.jpg?h=a3ad2869da9a6c50ba53237210ad5765)
Eau de parfum with turpentine scent and earthy tones of gesso and oil paint.
![](https://cdn.myportfolio.com/8516bd268fd4788013a28876af38c6a0/30d7c56e1cf352a3b95dfab9_rw_1920.jpg?h=5ce92ba1cc0958e77f5668c30406dfd4)
The shooting range at ZIN